The Jimma Zone in Ethiopia’s Oromia region represents a remarkable coffee-growing landscape characterized by high elevations, rich volcanic soils, and diverse microclimates. This mountainous terrain, ranging between 1,800-2,200 meters, creates ideal conditions for cultivating complex, nuanced coffee with exceptional flavor profiles.

Mustefa Abakeno is a pioneering farmer-exporter managing an 18-hectare farm and the Beshasha wet mill. After regulatory reforms in 2018, he began directly engaging with specialty buyers, investing in infrastructure and collaborating with agronomist Harun to enhance cherry selection, processing techniques, and overall coffee quality.